Monday, February 2, 2009

Pepsi-Cola

In light of Pepsi's new logo change. I'd thought it'd be interesting to look at Pepsi's first logotype:
Now that is what I call a typeface. Pepsi was originally called Brad's Drink named after the creator, Caleb Bradham. The logotype was designed by one of Bradham's neighbors. Named Pepsi-Cola in 1989, the name comes from the ingredients pepsin and kola nut. Pepsin is actually an enzyme that helps in digestion. Which is reason why it might have helps as a tonic for stomach aches. The Cola Nut comes from the Kola Tree in Africa. The nuts contain caffeine and can also stimulate the digestion of food in the stomach.

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